César González Madruga


Secretary of Tourism

He is a politician, pacifist, socio-environmental fighter, promoter of indigenous rights, writer and currently serves as general director of sustainable tourism management of SECTUR.

He has a degree in Political Science and Public Administration from the Ibero-American University and a Master in Digital Marketing from the Rey Juan Carlos University in Spain. He served as coordinator of advisers in the CDMX Secretary of Tourism (2015-2017). He was a federal deputy in the LXI Legislature, presiding over the Climate Change commission. He was a deputy in the Legislative Assembly of the Federal District in the VI Legislature and chaired the Tourism Commission (2012-2015).

He is rector of the Mexican renaissance movement and after a long activism, the National Human Rights Commission classified him as a defender of environmental human rights.

For eight years he has been a columnist for the newspaper La Crónica de Hoy, from where he promotes an awakening of consciousness to restore peace, order and justice in Mexico. He is the author of the books "The feelings of the heart of Mexico" and "Mexican Renaissance" and in 2018 the documentary film Mexican Renaissance based on the writings and struggle of César Daniel was released.

In 2015 he received the investiture of the Eagle Knight Quetzalcóatl degree by the Eagle Knight Order. And in 2017, the same order granted him the baton, which in turn belonged to Carlos Monsivais.

He currently works as General Director of Sustainable Tourism Management in the Ministry of Tourism of the Government of Mexico.

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The Organization Committee