Marisol Herrera


Founder and CEO of Totonal

Graduated from the Instituto Tecnológico de Monterrey in International Relations and with a diploma in Cultural Tourism Management from the Sorbonne University in Paris, she decided to create a marketing platform for sustainable tourism in Mexico under the Totonal brand in 2012. Totonal is a tour operator certified by the Rainforest Alliance, ESR and Travelife that currently actively integrates 25 rural cooperatives in central and southern Mexico in the fair marketing of their services, implements innovative processes in the management and communication of sustainable tourism and generates foreign exchange to the country by respond to the growing demand of the international market for authentic, personalized circuits with greater environmental and social awareness.

He has participated in international programs for social enterprises, radio and television programs, talks at universities and international tourism fairs, sharing the range of responsible travel that can be experienced in Mexico.

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The Organization Committee