Roberto Zapata Llabrés


General Director Mission Hotels

Roberto Zapata has a degree in Labor Relations from the Universidad Iberoamericana. He is the current CEO of Misión Hoteles, where he is also a member of the board of directors.

He has held various positions related to the business sector of the tourism industry as president of the COPARMEX Tourism Commission and vice president of the Association of Hotels of Mexico City,

He is currently vice president of tourism for the National Confederation of Chambers of Commerce, Services and Tourism of Mexico (CONCANACO-SERVYTUR), where he leads social programs through FUNDEMEX, the social section of the Mexican Business Coordination Council.

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The Organization Committee